Four working documents, a full-funnel feed, one system underneath, and you leave knowing how to run it. Below: the parts, and one engagement end to end.
Every engagement produces the same four documents, worked out in consultation, not handed down. The client keeps all four, and the AI process that writes in their voice.
Positioning, audience, voice, pillar architecture, hook shapes. The argument for why anyone should listen to you, written down.
Palette, typography, photography direction, reel templates, usage rules. What you look like everywhere, decided once.
A pitch deck you run with your own prospects. Your positioning, packaged to sell you when you are not in the room.
Weighted pillars, script architecture, cadence, hook library, KPIs. The document the feed runs on.
Every video has a job in the funnel before it gets a script.
Milestone and proof pieces that put you in front of people who were not looking for you. Top of the funnel.
Recurring editorial series with a point of view. Series beat singles: recognition compounds when viewers know what is coming back.
Listing and offer videos for the people ready to act. This is where most agents start and stop.
The four documents above make the other three repeatable. Nothing on the feed is improvised.
A Singapore real estate agent came in through a paid trial. One deliverable to prove the production standard, then an ongoing engagement.
The starting problem was the usual one. Listing videos only, so the feed was invisible to anyone not already buying. Nothing recurring. No point of view a viewer could remember them by.
We built the full spread together: conversion videos for the listings, two recurring editorial series (one contrarian position on the market, one behind the scenes), and milestone proof content on top. Twelve deliverables in the year to date, roughly one every two weeks, first draft inside a week of every shoot.
No performance numbers on this page yet. The data is being collected with the client now, and it appears here when they approve it, not before. Views are a signal. Inquiries are the scoreboard.