RE Prompt Library
Reference · Real Estate Prompt Library

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40 prompts across 8 jobs. Every one follows the 4 Layers. Copy, fill the [brackets] with your real details, send.

Showing all 40 prompts
Category 1

Listings & Marketing

Listing description from facts
OBJECTIVE Write the listing description for [ADDRESS]. CONTEXT Facts: [beds/baths/sqft, upgrades with years, lot, standout features]. Target buyer: [who]. Neighborhood is known for [what]. OUTPUT Under 150 words. Lead with the buyer's lifestyle, then the home, then one line on location. End with a reason to book the showing this week. GUARDRAILS No "must-see," "charming," "won't last." No em-dashes. Don't invent features I didn't list.
Listing description from photos
[Upload 5 to 8 photos first] Write the listing description from what you see in these photos. Lead with the lifestyle, mention the light and standout finishes, be specific to what's actually shown. Under 150 words. Then list 3 details most agents would forget to mention.
One home, three buyers
OBJECTIVE Write 3 versions of marketing copy for the same listing, each aimed at a different buyer. CONTEXT The home: [facts]. Version 1: first-time buyers. Version 2: upsizing families. Version 3: investors. OUTPUT Each version: a headline under 10 words plus 80 words of copy. Label what changed in the angle and why. GUARDRAILS Same facts in all three, only the frame changes. Never fabricate rental numbers for the investor version, write [est. rent] where I need to fill one in.
Open house follow-up, three temperatures
OBJECTIVE Draft follow-up texts for my open house sign-in list. CONTEXT Open house was at [ADDRESS] on [DAY]. Three groups: seemed serious, polite browsers, and neighbors being nosy. OUTPUT One text per group, under 50 words each. Serious gets a next step, browsers get value with no pressure, neighbors get a "thinking of selling?" seed. GUARDRAILS Sound like a text from a person, not a drip campaign. No "it was great meeting you" openers on all three, vary them.
Just listed / just sold announcement
OBJECTIVE Announce this [listing/sale] on social and to my email list. CONTEXT The property: [facts]. The story worth telling: [multiple offers / sold over ask / creative deal / first-time buyer win]. My market: [area]. OUTPUT 1) Instagram caption with a hook under 12 words, 2) a 3-sentence email blurb, 3) one line for my Stories. GUARDRAILS Don't reveal client details or exact numbers unless I gave them. The client is the hero of the story, not me.
Category 2

Buyers

Buyer consultation agenda
OBJECTIVE Build my agenda for a first buyer consultation. CONTEXT Buyers are [first-timers / relocating / upsizing], budget around [PRICE], market is [competitive/balanced/slow]. I have 45 minutes. OUTPUT A timed agenda: what I cover, in what order, and the one question to ask at each stage. Include the 3 things that most often surprise buyers like these, so I raise them before they hit them. GUARDRAILS Educate without overwhelming. No jargon in anything I'd say out loud.
Showing feedback digest
OBJECTIVE Turn my messy notes from today's showings into a comparison my buyers can act on. CONTEXT We saw [N] homes today: [paste your raw notes, voice ramble, or bullet fragments]. OUTPUT A table: Address, What they loved, Concerns, Deal-breakers, Gut score /10. Below it: which one deserves a second look and why, plus what to check before offering. GUARDRAILS Only what I actually noted. If my notes are unclear on a home, say so instead of filling gaps.
Offer strategy, three scenarios
OBJECTIVE Help me frame offer options for my buyers. CONTEXT Home listed at [PRICE], on market [DAYS] days. Comps: [paste 3 comps]. My buyers: [pre-approval, flexibility, how much they want it]. Competition: [known other offers?]. OUTPUT Three scenarios: Safe, Competitive, Aggressive. For each: price, terms to consider, what it signals to the seller, and the risk. End with the questions I should ask the listing agent before we choose. GUARDRAILS This is framing for MY judgment, not advice to hand the client raw. Flag anything that depends on local rules I should verify.
Cold feet, night before closing
OBJECTIVE Help me respond to buyers panicking the night before closing. CONTEXT They texted: [paste their message]. The deal is solid: [why]. Their fear is [money/commitment/the unknown/something specific]. OUTPUT A reply message that names the fear honestly, reframes without dismissing it, and reminds them why they chose this home. Under 120 words. Then one line I can say on a call if they want to talk. GUARDRAILS Never "don't worry." Never pressure. If their concern is actually legitimate, tell me that first before drafting anything.
After the third lost bidding war
OBJECTIVE Keep my buyers in the game after losing another multiple-offer situation. CONTEXT They've lost [N] homes in [TIME]. Each loss: [brief details]. They're talking about "waiting for the market to cool." OUTPUT 1) A message that validates the frustration and gives one concrete adjustment for the next offer, 2) the honest talk track for our next call: what we change, what we don't, and what waiting actually costs in this market. GUARDRAILS No toxic positivity. Use their actual numbers. If our strategy genuinely needs changing, say so.
Category 3

Sellers

The pricing conversation
OBJECTIVE Prepare me for a pricing conversation with an anchored seller. CONTEXT Comps support [PRICE]. Seller believes [HIGHER PRICE] because [Zillow/neighbor's sale/renovations/emotion]. Relationship: [new/repeat/referral]. OUTPUT 1) The 3 strongest points from my comps, in plain English, 2) responses to their 3 most likely pushbacks, 3) the "cost of overpricing" explained with this market's actual numbers, 4) my walk-away line if they insist. GUARDRAILS Respect the emotion, it's their home. No lecturing. Every number must come from what I gave you.
Listing presentation outline
OBJECTIVE Outline my 10-slide listing presentation for [SELLER SITUATION]. CONTEXT Sellers are [who, why they're moving, what they're nervous about]. I'm [your one-line positioning]. My market: [area]. OUTPUT Per slide: title, one-line purpose, 3 content bullets. Start with their transformation, not my track record. My marketing plan lives at slides 6 to 9. End on a vision slide. GUARDRAILS No corporate language. No promising a sale price or timeline. Structure only, no final copy yet.
Pre-listing punch list
OBJECTIVE Turn my walkthrough notes into a prep plan the sellers will actually do. CONTEXT My notes from the walkthrough: [paste notes or voice ramble]. Sellers' budget for prep: [amount or "minimal"]. Timeline to list: [weeks]. OUTPUT Three tiers: Must do (affects price), Should do (affects speed), Skip (not worth it before this listing). Each item: rough cost, effort, and the one-line reason. Order by impact. GUARDRAILS Be realistic about what sellers actually complete. Ten items max across all tiers.
The price reduction talk
OBJECTIVE Prepare the price reduction conversation. CONTEXT Listed [DAYS] days at [PRICE]. Activity: [showings, saves, feedback themes]. Comps since listing: [what's moved]. Sellers' mood: [status]. OUTPUT 1) The story the data tells, in three sentences a homeowner understands, 2) the reduction I should propose with the reasoning, 3) the script for the call: open, evidence, recommendation, close, 4) their likely objections and my responses. GUARDRAILS The market is the messenger, not me. No blame, theirs or mine. Numbers only from what I provided.
Expired listing outreach
OBJECTIVE Draft outreach to an owner whose listing just expired. CONTEXT The home: [address, list price, days on market, what I think went wrong: price/photos/marketing]. What I'd do differently: [your actual plan]. OUTPUT A short letter or long text (their choice of channel: [which]). Acknowledge the frustration, name ONE specific thing I'd change and why, offer a no-pressure conversation. Under 150 words. GUARDRAILS Never trash the previous agent. Never guarantee results. Specific beats smooth, one real observation about THEIR listing is worth ten credentials.
Category 4

Follow-up & Nurture

Ghosted lead revival
OBJECTIVE Re-open a conversation with a lead who went quiet. CONTEXT Last contact: [when, about what]. They were looking for [criteria]. They went quiet after [what happened]. OUTPUT 3 different texts, each under 40 words: 1) casual check-in with zero ask, 2) a new-listing or market-change angle relevant to their search, 3) the gracious easy-out that often gets a reply. GUARDRAILS No guilt, no "just following up," no fake urgency. Sound like a human who remembered them, not a CRM that flagged them.
Past client quarterly touch
OBJECTIVE Draft a quarterly check-in for past clients that gives before it asks. CONTEXT Client bought/sold [when, what]. Since then: [equity change, market shift, neighborhood news, or "look it up from what I paste"]. Season: [time of year]. OUTPUT A short personal message with ONE genuinely useful thing: their home's likely value direction, a tax reminder, a neighborhood development. Under 100 words. No referral ask in this one. GUARDRAILS If I don't have a real value-add for them, tell me what to go find instead of writing filler.
News without bragging
OBJECTIVE Announce [new brokerage / award / milestone / team launch] to my sphere. CONTEXT The news: [what]. Why it actually matters to THEM: [better service/coverage/resources, be honest]. OUTPUT An email under 120 words and a 2-line social version. Frame: what this changes for them, not what I achieved. One warm line of gratitude. GUARDRAILS If there's no genuine benefit to them, say so and help me frame it as gratitude instead of benefit.
The referral ask
OBJECTIVE Ask a happy past client for referrals without making it weird. CONTEXT Closed [when]. The win: [what went well]. Our relationship since: [status]. OUTPUT Two versions: 1) added to the end of an already-warm conversation, 2 sentences max, 2) a standalone message that leads with a memory of their deal, then the ask. Both name WHO I help ("agents like your sister who...", "first-time buyers like you were") so they can picture someone. GUARDRAILS "Anyone you know" is banned, it makes them picture no one. Specific person-shapes only. No incentive offers unless I mention one.
Seasonal touch that isn't cheesy
OBJECTIVE Write my [holiday/season] message to my database. CONTEXT Season: [which]. My market right now: [one real fact]. My voice: warm, direct, no corporate cheer. OUTPUT Under 80 words: a human seasonal note plus ONE useful market nugget woven in naturally. Ends with warmth, not a CTA. GUARDRAILS No "as the year comes to a close." No market pitch disguised as a greeting, the nugget is a gift, not a hook. If the nugget feels forced, drop it and keep it purely human.
Category 5

Content & Social

5 hooks to bust a market myth
OBJECTIVE Write 5 hook variations for a Reel busting this myth: [MYTH, e.g. "you need 20% down"]. CONTEXT My audience: [first-time buyers / sellers / new agents] in [market]. The truth: [the actual fact I'll explain]. OUTPUT Bulleted list, each hook under 12 words, each tagged with its emotional driver (fear, surprise, permission, FOMO, relief). GUARDRAILS No clickbait I can't back up in the video. Conversational. No em-dashes.
30-day content calendar
OBJECTIVE Build a 30-day content calendar for a real estate agent farming [NEIGHBORHOOD], average price point [PRICE]. OUTPUT A table: Day, Post type (market update / local spotlight / personal / listing / education), Hook (under 12 words), What to film or shoot, CTA. WORKFLOW Mix: max 2 listing posts per week, at least 1 local business spotlight per week, hooks specific to this area. GUARDRAILS One CTA per post. No hashtag spam. No generic hooks that work in any city.
Neighborhood spotlight post
OBJECTIVE Write a local business spotlight post about [BUSINESS] in [NEIGHBORHOOD]. CONTEXT Why I love it: [your real reason, one detail only a regular would know]. My angle: the agent who actually knows this neighborhood. OUTPUT Instagram caption: hook under 12 words, 3 short paragraphs, a genuine detail, tag-ready mention. Then 2 Story slide ideas to go with it. GUARDRAILS It's about them, not me. No "hidden gem." Real detail beats adjectives, if I gave you none, ask me for one.
60-second market update script
OBJECTIVE Script a 60-second market update Reel from this month's numbers. CONTEXT This month in [AREA]: [paste 3 to 5 real numbers: median price, days on market, inventory, list-to-sale ratio]. My audience: [buyers/sellers/both]. OUTPUT Script with: hook (5 seconds), the one number that matters most and why (20s), what it means if you're buying (15s), if you're selling (15s), CTA (5s). Include the on-screen text for each beat. GUARDRAILS Every claim tied to a number I gave you. "Great time to buy AND sell" is banned. Pick the honest takeaway.
Personal story post from a deal
OBJECTIVE Turn this deal moment into a story post with a lesson. CONTEXT What happened: [the moment, the mistake, the save, the surprise]. What it taught me: [the lesson]. OUTPUT A post: hook under 12 words, the story in 4 to 6 short paragraphs with one moment of real tension, the lesson stated once, a soft CTA inviting their story. GUARDRAILS Strip every identifying client detail: no address, no names, no numbers, change details that could identify them. Vulnerability yes, humblebrag no.
Category 6

Deal Management

Inspection report, translated for clients
[Upload the inspection report first] Read this inspection report fully. Give me: 1. The 5 findings most likely to matter, ranked by severity, each with its page number 2. For each: repair-request item, credit conversation, or walk-away signal? 3. A talk track for explaining each to my buyer without spooking them Only use what's in the report. If severity is unclear from the text, say so.
Repair request strategy
OBJECTIVE Build our repair request from the inspection findings. CONTEXT Findings we care about: [list with rough repair costs if known]. Deal dynamics: [how competitive, seller's position, my buyer's leverage]. Total ask appetite: [aggressive/moderate/light]. OUTPUT 1) What to ask for and in what form (repair vs credit) with reasoning, 2) what to deliberately NOT ask for and why that strengthens the ask, 3) the cover note to the listing agent, professional and warm. GUARDRAILS The goal is the house at fair terms, not winning the negotiation. Flag anything where I should get a contractor quote before asking.
Deadline tracker from the contract
[Upload the executed contract and any addenda] Build me the deadline table for this transaction: every date and deadline in these documents, what's due, who's responsible, and the page it comes from. Order chronologically. Flag anything due within 7 days of [TODAY'S DATE], and anything where the contract language is ambiguous about the actual date.
The weekly all-parties update
OBJECTIVE Draft this week's status update for everyone in the deal. CONTEXT Where we are: [status]. Done this week: [items]. Coming next week: [items]. Waiting on: [who owes what]. OUTPUT Two versions: 1) for my clients, warm and reassuring, plain English, what they need to do (if anything) in bold, 2) for lender/title/other agent, tight and factual, bullets only. GUARDRAILS Same facts in both. If we're behind on something, both versions say so plainly, with the recovery plan.
The deal-saver email
OBJECTIVE Draft the email that keeps this deal alive. CONTEXT The situation: [what broke: inspection gap / appraisal short / cold feet / seller dispute]. The numbers: [the actual gap]. What my client wants: [outcome]. What the other side signaled: [status]. OUTPUT Firm but warm. Acknowledge the fear, reframe the numbers against the cost of losing the home and starting over, propose ONE concrete path forward. 4 short paragraphs max. GUARDRAILS No pressure clichés: "act fast" and "other buyers waiting" are banned. If the deal genuinely shouldn't be saved, tell me that before drafting.
Category 7

Mentoring & Team

New agent 30-day plan
OBJECTIVE Build a 30-day plan for a brand-new agent on my team. CONTEXT The agent: [background, strengths, sphere size]. Our market: [area]. My expectation for month one: [activity goals, not closing goals]. OUTPUT Week-by-week: the skill to learn, the activity targets, the one deliverable to show me, and the Friday check-in question I should ask them. Keep each week to 5 lines. GUARDRAILS Activity over outcomes in month one. Nothing vague: "build your sphere" becomes a number and a method.
Script practice partner
OBJECTIVE Roleplay so my new agent can practice [SCENARIO: FSBO call / open house conversion / pricing pushback / commission objection]. CONTEXT You play the [prospect/client]: polite but resistant, using the real arguments this person uses. My agent plays themselves. Difficulty: [warm-up / realistic / nightmare]. OUTPUT Stay in character until we say "debrief". Then coach: what they did well, what they missed, the strongest line they didn't use, quoting their actual words. GUARDRAILS Make it realistic, not sadistic (unless we asked for nightmare mode). One scenario at a time.
Call review coach
OBJECTIVE Coach my agent from this call. CONTEXT [Paste the call transcript, recording summary, or the agent's own recap]. The call's goal was: [what]. The result was: [what happened]. OUTPUT 1) Two things they did genuinely well, quoted, 2) THE one moment the call turned, and what a stronger move looked like, 3) one drill to practice this week. Nothing else, one lesson per review. GUARDRAILS Coach the behavior, not the person. If the recap is too thin to coach from, list the questions I should ask them instead.
Team meeting agenda that isn't a waste
OBJECTIVE Build this week's team meeting agenda. CONTEXT This week's wins: [list]. Sticking points: [list]. Market shift worth discussing: [what]. Time budget: [minutes]. Team size: [N]. OUTPUT A timed agenda: 1 win spotlighted with the lesson extracted, 1 sticking point worked as a group, 1 market topic with the "so what do we do" answer, assignments with names. Cut anything that could be a message instead. GUARDRAILS Meetings are for decisions and energy, not announcements. If my inputs are all announcements, tell me to cancel the meeting and send a memo.
Turn my task into their SOP
OBJECTIVE Turn something I do by instinct into a checklist someone else can run. CONTEXT The task: [what, e.g. preparing a listing for launch]. Here's me brain-dumping how I do it: [ramble everything, order doesn't matter]. OUTPUT A clean SOP: purpose in one line, the steps in order with the "done right looks like" for each, the 3 mistakes a first-timer makes, and where they must stop and ask me before proceeding. GUARDRAILS Only what I described. Where my brain-dump has a gap, mark it [ASK: question] instead of inventing the step.
Category 8

Research & Analysis

Comps into a story
OBJECTIVE Turn these comps into a pricing story a homeowner can follow. CONTEXT Subject property: [facts]. Comps: [paste your comps with price, sqft, condition, days on market, sale vs list]. OUTPUT The narrative: which comps matter most and why, what the market is saying in plain English, the supportable price range, and the 3 sentences I'd use to open the pricing conversation. GUARDRAILS Only these comps. Note where a comp is weak (different condition, stale, outlier) instead of leaning on it.
Farm area competitive scan
[Turn on Research mode for this one] Research the competitive landscape for a real estate agent farming [NEIGHBORHOOD]. I want: the 3 most visible agents and how they position, the marketing they run, their strengths and blind spots, and the white space nobody owns. End with a one-page plan: how I'd become the obvious choice in 12 months. Cite sources for every factual claim. Mark anything unverifiable as [unverified].
Competitor content teardown
OBJECTIVE Break down what's working in this top agent's content. CONTEXT [Paste links to or screenshots of their last 10 posts]. My positioning: [yours]. My audience: [who]. OUTPUT 1) Their patterns: hooks, formats, cadence, CTA style, 2) which 3 posts performed hardest and the likely why, 3) what they're NOT doing that fits me, 4) 5 post ideas for me that borrow the pattern without copying the content. GUARDRAILS Steal principles, never posts. If engagement numbers aren't visible, infer carefully and say you're inferring.
Should I specialize? Niche scan
OBJECTIVE Evaluate whether I should specialize in [NICHE: condos / new construction / relocation / seniors downsizing / investors]. CONTEXT My market: [area]. My current business: [what's working]. Why this niche tempts me: [reason]. OUTPUT 5 sections: real demand signals in my market, who already owns this niche locally, what winning would require (skills, content, network), the risk of NOT niching, verdict with reasoning: go, no-go, or test-first (and what the test is). GUARDRAILS Concrete signals only, no "this niche is growing" without evidence. Use web search where it helps and cite what you find.
My numbers, reviewed honestly
OBJECTIVE Review my year so far and tell me what to double down on. CONTEXT My numbers: [deals closed, sides, GCI, lead sources with counts, conversion where known, hours on what]. My goal was: [target]. OUTPUT 1) What the numbers actually say, including what I might not want to hear, 2) my highest-leverage activity per hour invested, 3) the one thing to stop doing, 4) the 90-day focus with a weekly number to watch. GUARDRAILS Work only from my numbers. Where the data can't answer (small sample, missing source), say so. Direct beats diplomatic.