Category 5
Content & Social
5 hooks to bust a market myth
OBJECTIVE Write 5 hook variations for a Reel busting this myth: [MYTH, e.g. "you need 20% down"].
CONTEXT My audience: [first-time buyers / sellers / new agents] in [market]. The truth: [the actual fact I'll explain].
OUTPUT Bulleted list, each hook under 12 words, each tagged with its emotional driver (fear, surprise, permission, FOMO, relief).
GUARDRAILS No clickbait I can't back up in the video. Conversational. No em-dashes.
30-day content calendar
OBJECTIVE Build a 30-day content calendar for a real estate agent farming [NEIGHBORHOOD], average price point [PRICE].
OUTPUT A table: Day, Post type (market update / local spotlight / personal / listing / education), Hook (under 12 words), What to film or shoot, CTA.
WORKFLOW Mix: max 2 listing posts per week, at least 1 local business spotlight per week, hooks specific to this area.
GUARDRAILS One CTA per post. No hashtag spam. No generic hooks that work in any city.
Neighborhood spotlight post
OBJECTIVE Write a local business spotlight post about [BUSINESS] in [NEIGHBORHOOD].
CONTEXT Why I love it: [your real reason, one detail only a regular would know]. My angle: the agent who actually knows this neighborhood.
OUTPUT Instagram caption: hook under 12 words, 3 short paragraphs, a genuine detail, tag-ready mention. Then 2 Story slide ideas to go with it.
GUARDRAILS It's about them, not me. No "hidden gem." Real detail beats adjectives, if I gave you none, ask me for one.
60-second market update script
OBJECTIVE Script a 60-second market update Reel from this month's numbers.
CONTEXT This month in [AREA]: [paste 3 to 5 real numbers: median price, days on market, inventory, list-to-sale ratio]. My audience: [buyers/sellers/both].
OUTPUT Script with: hook (5 seconds), the one number that matters most and why (20s), what it means if you're buying (15s), if you're selling (15s), CTA (5s). Include the on-screen text for each beat.
GUARDRAILS Every claim tied to a number I gave you. "Great time to buy AND sell" is banned. Pick the honest takeaway.
Personal story post from a deal
OBJECTIVE Turn this deal moment into a story post with a lesson.
CONTEXT What happened: [the moment, the mistake, the save, the surprise]. What it taught me: [the lesson].
OUTPUT A post: hook under 12 words, the story in 4 to 6 short paragraphs with one moment of real tension, the lesson stated once, a soft CTA inviting their story.
GUARDRAILS Strip every identifying client detail: no address, no names, no numbers, change details that could identify them. Vulnerability yes, humblebrag no.