Every workshop dies on day two. You go home inspired, Monday happens, and Claude never gets opened again.
Not this time. One small task per day, each one from a demo you watched live.
Fifteen minutes, real work, no homework-for-homework's-sake.
The rules
· Use real work. Your listings, your clients, your farm area. Never fake briefs.
· 15 minutes counts. Done beats perfect.
· Check the day off when you finish. The bar fills. You'll want it full by Sunday.
· Miss a day? Just do it the next day. The order matters more than the calendar.
1
The rewrite
The 4 Layers, on your own worst prompt
Find a prompt you sent Claude (or any AI) that disappointed you. Diagnose which layer was missing. Rewrite it with all four. Send it again and compare.
If you don't have an old prompt, use this one
OBJECTIVE
Write a follow-up text to a buyer lead who went quiet after two showings.
CONTEXT
I'm a real estate agent. The lead saw two homes with me 10 days ago, seemed interested in the second one, then stopped replying. Budget was real, motivation seemed real.
OUTPUT
3 versions of a short text message: one casual check-in, one with a new-listing angle, one that gives them an easy out. Each under 40 words.
GUARDRAILS
No pressure, no guilt, no "just checking in." Warm, human, zero salesman energy.
Win condition: the new output is visibly better, and you know exactly which layer made the difference.
2
Show, don't tell
The photos demo, on your own property
Take 5 photos of a current listing, a past listing, or your own home. Upload them to a fresh chat with zero explanation and let Claude write from what it sees.
The prompt
Write the listing description from what you see in these photos. Lead with the lifestyle, mention the light and standout finishes, be specific to what's actually shown. Under 150 words. Then list 3 details most agents would forget to mention.
Win condition: it names at least two specific things you didn't tell it. Bonus: it noticed something you'd have missed.
3
The voice note
Your car becomes an office
After your next call, showing, or meeting today, open the Claude app, tap the mic, and ramble everything for 60 seconds. Messy is correct. Then run the prompt.
The prompt
That was my voice note after a client conversation. Turn it into:
1. A warm follow-up message to them
2. A CRM note, facts only
3. My to-do list from this, with deadlines where I mentioned them
Don't invent anything I didn't say. Flag anything unclear instead of guessing.
Win condition: you actually send the follow-up message it drafted (after your edit). Real work shipped.
4
The document
40 pages into 5 answers
Grab a dense document from a current or recent deal: inspection report, HOA packet, or contract. Upload it and make Claude do the reading.
The prompt
Read this document fully. Give me:
1. The 5 things in here most likely to matter to my client, each with the page it came from
2. Anything unusual compared to what's typical for this kind of document
3. The 3 questions I should ask based on what's in here
Only use what's actually in the document. If something is ambiguous, say so.
Win condition: it surfaces at least one thing you hadn't registered. Then spot-check its page references, that habit is the whole game.
5
The roleplay
Practice the conversation before it's real
Pick the client conversation you're most likely to fumble this month: the overpriced seller, the cold-feet buyer, the commission challenge. Rehearse it against Claude, then get coached.
The setup prompt
Roleplay with me. You are [the client: a seller convinced their home is worth $100k more than comps / a buyer getting cold feet the night before closing / a prospect asking why your commission isn't 1%]. Be polite but firm, use real arguments this person would use. I'll play myself. Stay in character until I say "debrief". Open with your position.
After 3 rounds, the debrief
Debrief. Step out of character. As a coach: what did I do well, what did I miss, and what's the single strongest line I could have used? Quote my actual words back.
Win condition: you walk away with one line you'll actually use in the real conversation.
6
The calendar
A month of content in one prompt
Your farm area, your price point, 30 days of posts in a table. Then actually film the first one this weekend.
The prompt
Build a 30-day content calendar for a real estate agent farming [NEIGHBORHOOD], average price point [PRICE].
Output a table: Day, Post type (market update / local spotlight / personal / listing / education), Hook (under 12 words), What to film or shoot, CTA.
Mix: no more than 2 listing posts per week, at least 1 local business spotlight per week, hooks specific to this area, not generic. One CTA per post, no hashtag spam.
Win condition: pick the 3 posts you'd genuinely make. Put the first one on this weekend's calendar.
7
The system
From tricks to workflow
Graduation day. Take the prompt from this week that helped you most and make it permanent: save it as a template, then set up a Claude Project so you stop re-explaining yourself in every chat.
1 · Save your winner.
Whichever prompt earned its keep this week, paste it into a note titled "Claude templates." That note will grow for years.
2 · Create one Project.
In Claude, create a Project called "[Your name] · Content" or "[Your area] · Deals". Add project knowledge: who you are, your market, your voice rules.
3 · Run one real task through it.
Notice how much shorter your prompt gets when the Project already knows your world. That's the difference between using AI and having a system.
You finished the week
Seven days, seven real pieces of work. You're no longer someone who saw a demo. You're someone with a practice. Two places to go next: